HDFC ERGO
Insurance Awareness Award Junior
Overview
With low penetration of General Insurance in India, HDFC ERGO took a step forward and reached out to young minds, the future of India, to build awareness about General Insurance through the HDFC ERGO Insurance Awareness Award Junior, a Quiz contest. The idea behind the quiz is to build awareness on insurance in the form of a challenge that would make it fun and easy for the school students to understand.
Our Approach
The HDFC ERGO Insurance Awareness Award Junior, a learning initiative for insurance awareness and empowerment, is an initiative to promote and spread insurance literacy as a necessary life skill. It is the first of its kind initiative taken by HDFC ERGO.
How we did it?
In its first edition, held in 2016, the quiz was structured in two rounds – the Semi-final elimination round (an MCQ written challenge) and the Grand Finale Quiz competition. The quiz was held in phases wherein the best schools in Mumbai were invited to nominate a team of three students for the preliminary rounds in first phase. As a part of this phase, Insurance Awareness workshops were conducted by HDFC ERGO representatives, explaining the concept of Insurance, at the premises of the participating schools. The students were also provided booklets on Insurance to help them understand the topic in greater detail, during the workshops.
The Grand Finale of the first edition of the HDFC ERGO Insurance Awareness Award Junior was hosted on 27th September 2016, commemorating the Foundation Day of HDFC ERGO.
Our Achievements
Enthused with the overwhelming response to the first ever HDFC ERGO Insurance Awareness Award Junior amongst schools in Mumbai, HDFC ERGO extended to four more cities of Delhi, Kolkata, Chennai and Bengaluru in 2017, making it a national competition.
166+
Schools attended townhalls conducted by our insurance experts
125+
Schools participated across the 5 cities.
33k+
8th, 9th class students were imparted basic insurance knowledge
Car Insurance 
Bike/Two Wheeler Insurance 
Health Insurance 
Pet Insurance
Travel Insurance 
Home Insurance 
Cyber Insurance 
Third Party Vehicle Ins. 
Tractor Insurance 
Goods Carrying Vehicle Ins. 
Passenger Carrying Vehicle Ins. 
Compulsory Personal Accident Insurance 
Travel Insurance 
Rural 
Critical illness Insurance 
