With low penetration of General Insurance in India, HDFC ERGO took a step forward and reached out to young minds, the future of India, to build awareness about General Insurance through the HDFC ERGO Insurance Awareness Award Junior, a Quiz contest. The idea behind the quiz is to build awareness on insurance in the form of a challenge that would make it fun and easy for the school students to understand.

The HDFC ERGO Insurance Awareness Award Junior, a learning initiative for insurance awareness and empowerment, is an initiative to promote and spread insurance literacy as a necessary life skill. It is the first of its kind initiative taken by HDFC ERGO.

In its first edition, held in 2016, the quiz was structured in two rounds – the Semi-final elimination round (an MCQ written challenge) and the Grand Finale Quiz competition. The quiz was held in phases wherein the best schools in Mumbai were invited to nominate a team of three students for the preliminary rounds in first phase. As a part of this phase, Insurance Awareness workshops were conducted by HDFC ERGO representatives, explaining the concept of Insurance, at the premises of the participating schools. The students were also provided booklets on Insurance to help them understand the topic in greater detail, during the workshops.

The Grand Finale of the first edition of the HDFC ERGO Insurance Awareness Award Junior was hosted on 27th September 2016, commemorating the Foundation Day of HDFC ERGO.

Enthused with the overwhelming response to the first ever HDFC ERGO Insurance Awareness Award Junior amongst schools in Mumbai, HDFC ERGO extended to four more cities of Delhi, Kolkata, Chennai and Bengaluru in 2017, making it a national competition.