PMFBY Amrut Mahotsav Celebration

• HDFC ERGO participated in a week long “Crop Insurance/PMFBY Week” (1st July- 7th July 2021) celebration on the occasion of 75th year of Indian Independence, celebrated as "Bharat ka Amrut Mahotsav- India@75" under the aegis of Government of India, aimed to commemorate the progress made by our Indian farmers over the years by various intervention of the Ministry of Agriculture & Farmer's Welfare.
• As a part of the celebration we have targeted 10 aspirational districts notified under PMFBY/RWBCIS, having insignificant of low participation of the farmers in the PMFBY scheme. To create comprehensive awareness in these aspirational districts, about the PMFBY/RWBCIS scheme, extensive marketing activities were planned focusing on educating the farmers about the benefits of the scheme under HDFC ERGO’s initiative “Kisan Pathshala” . Our team members actively distributed cogent pamphlets and brochures, conducted awareness workshops and trainings done using one of it's kind Digital Buses.
• HDFC ERGO effectively connected with our farmers by distribution of plant saplings and thereby also making sustainable efforts towards the environment. Social Media campaigns were used extensively throughout the week long celebration to reach out to the masses through innovative digital creative, audio visuals, informative posts and dedicated hash tags..