With an aim to conduct massive awareness campaign and ensure maximum enrollments during the Kharif 2019 season, Government of India had launched the Crop Insurance Week. This campaign was jointly implemented by all key stakeholders including Government, Banks & Financial Institutions, ICs and CSC-VLEs. HDFC ERGO conducted impactful campaigns across allocated states and ensured the message regarding benefits of PMFBY reaches the last mile rural population. The impact of this activity was seen in the enrollment numbers which showed exponential growth in comparison to the previous years.
Pradhan Mantri Fasal Bima Yojana
MIM 2
HDFC ERGO - Farmers' Day
Testimonial
Selection of area within the farm for conducting CCE
Picking of crop from area selected for CCE
Calculation of wet weight of the plucked crop
Calculation of dry weight of the plucked crop
Capturing details of CCE conducted on mobile application
Real time data capture and hard copy report generation after CCE is conducted
Nukkad Naatak in Rajasthan
Nukkad Naatak in Chhattisgarh
Nukkad Naatak in Rajasthan 2
Interaction with farmers in Karnataka during UFO van campaign
Auto Rickshaw miking activity in Assam
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