HDFC ERGO had the opportunity to be a part of the second phase of Krishi Kalyan Abhiyan initative of the Government of India. As per this campaign we targeted 100 villages across 4 districts; 3 in Madhya Pradesh (Chhatarpur, Damoh & Guna) and 1 in Rajasthan (Jaisalmer). Over and above the major marketing activities that were planned for all the allotted districts in the states, farmer-intensive activities were carried out in these 100 villages.Additionally, social media platforms were utilized to enhance awareness amongst the new generation technology friendly farmers