Published on July 2, 2025. EST READ TIME: 2 minutes
Kaspersky experienced a strong 24% increase in overall product sales in India in 2024, driven by 20% growth in B2B and an impressive 30% in B2C segments. Its Threat Data Feeds solution witnessed a remarkable 209% year-on-year jump, while its EDR Optimum product grew 44%. This surge is attributed to rising cybersecurity awareness among Indian users and bolstered by government initiatives like the DPDP Act and RBI guidelines. Kaspersky has responded by tripling its local headcount over two years, strengthening sales, support, and customer experience teams. India has also emerged as a vital innovation and intelligence hub for Kaspersky, with regional researchers monitoring over 900 advanced persistent threat (APT) groups daily and providing digital footprint intelligence services. The company’s flagship “Kaspersky Next” lineup and award-winning consumer offerings further underscore its commitment to meeting India’s evolving cybersecurity needs.
Source: indiatimes.com
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