Google Settles Class Action Lawsuit Over Chrome's Incognito Mode Tracking

Google reaches a settlement to erase billions of user browsing records following a class action lawsuit accusing Chrome of tracking users in Incognito mode without consent. The deal mandates data purging, including identifiable information redaction and blocking third-party cookies in Incognito mode for five years. Pending approval from U.S. District Judge Yvonne Gonzalez Rogers, the settlement reflects efforts to address privacy concerns and alleged misrepresentation.Internal communications revealed Google employees' criticisms of Incognito mode as misleading, prompting clarifications in January 2024 regarding its privacy implications. Concurrently, Google implements measures in Gmail to combat spam and phishing, requiring bulk email senders to adhere to sender guidelines and offer unsubscribe options. The settlement underscores ongoing efforts to enhance user privacy amid growing scrutiny over data practices in tech platforms.