Gen Zs and Millennials Prioritize Experiences in 2024
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Gen Zs And Millennials Prioritize Experiences In 2024

Gen Zs and Millennials Prioritize Experiences in 2024

Gen Zs and Millennials Prioritize Experiences in 2024

Marriott Bonvoy's latest report highlights the enduring appeal of travel among APEC's Gen Zs and millennials, with 73% planning multiple trips in 2024. The survey underscores a willingness to trade daily expenses for travel experiences, fueling a surge in loyalty membership. Young travelers increasingly seek hotels offering curated local experiences, driving Marriott's expansion in India, including the debut of Moxy in Bengaluru and plans for a Mumbai property. With 14 hotels slated for South Asia, including 12 in India, Marriott's 150th property in Katra signals robust travel growth in the country, post-pandemic. John Toomey, Marriott International's chief sales and marketing officer for APEC, attributes India's travel surge to a pandemic-induced mindset shift, with people prioritizing experiences and international travel, benefiting markets like Korea and Thailand.

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