Gen Zs and Millennials Prioritize Experiences in 2024

Marriott Bonvoy's latest report highlights the enduring appeal of travel among APEC's Gen Zs and millennials, with 73% planning multiple trips in 2024. The survey underscores a willingness to trade daily expenses for travel experiences, fueling a surge in loyalty membership. Young travelers increasingly seek hotels offering curated local experiences, driving Marriott's expansion in India, including the debut of Moxy in Bengaluru and plans for a Mumbai property. With 14 hotels slated for South Asia, including 12 in India, Marriott's 150th property in Katra signals robust travel growth in the country, post-pandemic. John Toomey, Marriott International's chief sales and marketing officer for APEC, attributes India's travel surge to a pandemic-induced mindset shift, with people prioritizing experiences and international travel, benefiting markets like Korea and Thailand.