Knowledge Centre

About Program

HDFC ERGO

One cannot emphasis the importance of insurance enough. In simple terms, insurance is the process of providing guaranteed protection or safety, to secure individual or families financially in times of crisis. Echoing these sentiments, IRDAI has recently committed to the idea of insurance for all by 2047. This initiative has been taken to ensure penetration of insurance for different states and assure financial inclusion for one and all. At present, insurance penetration in India stands low at 4.2% as compared to the global penetration of 7.4%. Hence, to transform this idea into a reality, IRDAI has set up the ‘State Insurance Plan’, which involves a cohesive effort of the regulator, state government authorities and insurers to ensure that the agenda of insurance inclusion and development is run in a sustainable manner.
Keeping with IRDAI’s vision, ‘Insurance for All by 2047,’ HDFC ERGO General Insurance Company, India’s leading non-life insurance provider in the private sector, has been nominated to represent as the ‘lead insurer’ in Tamil Nadu and Puducherry. In this regard, HDFC ERGO General Insurance Company is conducting various engagement activities and drives to create awareness around insurance and sensitise people in these two regions regarding the importance of insurance. The current insurance penetration in Tamil Nadu stands at 3.3% and Puducherry at 2.7%, as against 4.2% for India.
HDFC ERGO has designed a comprehensive plan to increase insurance penetration in Tamil Nadu and Puducherry.

State Insurance Awareness Objective:
• To spread awareness about General Insurance in the state of Tamil Nadu and Puducherry
• To fulfill the regulator’s vision of ‘Insurance for All by 2047’ through 360 degree awareness and engagement

State Insurance Awareness – Overview

Health Camps

Health Camps

HDFC ERGO organized 47 health camps across 12 districts, with over 10,000 attendees, to create health awareness and introduce people to health insurance basics. Read more

Insurance Week Coverage by HDFC ERGO Health Insurance

Insurance Week

An educative and interactive week was organized by HDFC ERGO from 18th to 22nd December in all districts of Tamil Nadu and Puducherry to highlight the significance of General Insurance. Read more

Rural Outreach program

Rural Outreach program

To ensure the emphasis on General insurance awareness penetrates deeper into the states and reaches the masses in large numbers, HDFC ERGO launched a massive rural outreach program on 22nd January 2024 in 3 districts of Tamil Nadu and Puducherry. Read more

School Insurance Quiz Coverage by HDFC ERGO Health Insurance

Insurance Awareness Award Junior

Young minds are the most receptive and open to learning & knowledge. Spreading insurance awareness among the young can ensure a secure future in the long run. So, HDFC ERGO will conduct the HDFC ERGO Insurance Awareness Award Junior - Tamil Nadu and Puducherry Chapter to imbibe awareness in young minds from an early age. Read more

Engagement with media Coverage by HDFC ERGO Health Insurance

Engagement with media

Here are some glimpses of our outreach program and initiatives, covered by prestigious media houses and appreciated by many. Read more

Health Camps

HDFC ERGO organized health check-up camps in several villages of Tamil Nadu and Puducherry. These camps aimed to raise awareness about the importance of health and introduce the concept of health insurance to people. During the initiative, 47 health check-up camps were conducted across 12 districts, with over 10,000 attendees. One of the health camps was organized in Kurinji Padi block in Cuddalore District, and it was attended by government officials, dedicated healthcare professionals, and Dr. Sarah Zeline Paul - Joint Director Health, Mr. Subramaniyan - Deputy Block Development Officer, and Mr. Shanmugham - Revenue Officer. At these health camps, we provided essential medical attention to nearly 200 people, conducted comprehensive eye check-ups, distributed essential medicines to all attendees, conducted blood sugar and BMI checks, and ensured personalized attention and health advice for everyone.

Here are some glimpses of our health camp initiative in Tamil Nadu and Puducherry.

Health Camp

Insurance Week


HDFC ERGO conducted an Insurance Week event from 18th to 22nd December 2023 in all districts of Tamil Nadu and Puducherry to educate the public and distributors about the significance of various types of General Insurance. The discussions focused on the various aspects of Health, Motor, and Home Insurance on different days, and the event concluded by emphasizing the importance of customer service. We also implemented an outreach program near our key offices via pamphlet distribution and newspaper inserts by inviting people to our branches to participate in this initiative.

The Virtual flag-off event witnessed participation from over 75+ attendees. The guest list included Notable IRDAI officials, Nodal officer of Puducherry, fellow insurers and HDFC ERGO team. The event featured insightful dialogues from key stakeholders, focusing on enhancing General Insurance awareness.


Key Highlights


• Informative sessions to local communities on General Insurance and it’s benefits

• Distribution of pamphlets to 18K individuals and newspaper inserts to 100K individuals

• Claims assistance to individuals affected by the recent floods

• Organized 60+ health camps in multiple districts during the insurance week, benefiting ~3K+ individuals

• Organized medical camps in rural areas in collaboration with Gram Panchayats and local leaders

• Conducted van campaigns in both urban and rural centres

• Engaged in flood relief activities, distributed essential life-saving medicines and groceries through our agents and intermediaries

• Engagement with walk-in customers about Motor, Health, Home & MSME Products, Overall Insurance awareness and customer Services

• Educated women SHG group about various General Insurance products, including Health, Home, MSME, PA and Motor Products

• Actively engaged with individuals from small business groups on General Insurance products

Here are glimpses from our Insurance Week initiative in Tamil Nadu and Puducherry.

Insurance Week

Rural Outreach Program

HDFC ERGO launched the entire rural outreach program on January 22nd 2024. This program will run for 52 days and cover 392 villages and 40 towns in Ramanathapuram, Virudhunagar, and Puducherry districts. The on-ground activities will educate people in rural areas about General Insurance and its related products. The program is designed to increase awareness and knowledge of insurance among rural communities. The On-ground awareness activities consist of:

1. Promotion through a mobile van

2. Conducting Choupal meetings with Self Help Groups in villages

3. Leaflet distribution at Retail Outlets and Kirana shops

4. School contact program and conveying the importance of General Insurance to school students studying in 7th to 9th grade

5. Mohalla meet in villages.

Here are glimpses from our on-ground awareness activities in Tamil Nadu and Puducherry.

Rural Outreach Program

Insurance Awareness Award Junior - Tamil Nadu and Puducherry Chapter


HDFC ERGO will be conducting the HDFC ERGO Insurance Awareness Award Junior - Tamil Nadu and Puducherry Chapter to imbibe insurance awareness in young minds from an early age. The Tamil Nadu edition of this award is designed exclusively for government schools in 42 districts of Tamil Nadu and Puducherry. A total of 250 government schools, comprising 8th and 9th-grade students, will be approached, with 100 confirmed school participants.

Engagement With Media

Launch

• Press meet at Pondicherry – Electronic Media coverage
• Press Release dissemination at TN & PD
• Targeted key electronic media of PD for the press meet
• Press Release to all regional media bureaus of TN & PD
Coverage Snapshot
Tamil Nadu
• 2 Print Clips
• 6 online Clips
• 1 local TV Channel
Puducherry
• 11 Print Clips

Insurance Week

Activity Conducted
Press Releases in –
• English
• Tamil
Coverage Snapshot
• 27 Press Clips
• 21 Print
• 6 Online
Media Clips - Geographical Split
• 9 Tamil Nadu
• 12 Puducherry

Launch

Our Offerings

To buy an insurance policy that suits your needs and requirements visit our website or call us on 022 6242 6242. You can also visit our customer care section to request for a call back. Our executives will get back to you with all necessary details and answer your queries to help you make an informed decision regarding the policy you choose.

Health Insurance

Health Insurance

Safeguard your finances from unforeseen medical costs with HDFC ERGO's diverse health plans. Enjoy cashless care through their expansive network, tax benefits under Section 80D, loyalty bonuses, and more, ensuring you're protected for every need.

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Car Insurance

Car Insurance

Shield your wheels from unexpected bumps with car insurance. Cover accidents, disasters, theft, and even third-party mishaps. Get your peace-of-mind online today for stress-free drives.

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Two Wheeler Insurance

Two Wheeler Insurance

Ride worry-free with HDFC ERGO's bike insurance! Cover your two-wheeler against accidents, disasters, theft, and third-party mishaps in minutes with our quick and easy online purchase.

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Home Insurance

Home Insurance

Lock in peace of mind with HDFC ERGO's home insurance. Safeguard your haven against theft, fire, disasters, and even riots. Rising natural disasters make this coverage crucial for stress-free financial protection. Get a quote online today!

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Awards & Recognition

BFSI Leadership Awards 2022 - Product Innovator of the Year (Optima Secure)

ETBFSI Excellence Awards 2021

FICCI Insurance Industry
Awards September 2021

ICAI Awards 2015-16

SKOCH Order-of-Merit

Best Customer Experience
Award of the Year

ICAI Awards 2014-15

CMS Outstanding Affiliate World-Class Service Award 2015

iAAA rating

ISO Certification

Best Insurance Company in Private Sector - General 2014

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