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Krishi Kalyan Abhiyan


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HDFC ERGO had the opportunity to be a part of the second phase of Krishi Kalyan Abhiyan initative of the Government of India. As per this campaign we targeted 100 villages across 4 districts; 3 in Madhya Pradesh (Chhatarpur, Damoh & Guna) and 1 in Rajasthan (Jaisalmer). Over and above the major marketing activities that were planned for all the allotted districts in the states, farmer-intensive activities were carried out in these 100 villages.Additionally, social media platforms were utilized to enhance awareness amongst the new generation technology friendly farmers.

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Madhya Pradesh

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06/12/2018. Imlai village, Damoh, Madhya Pradesh
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07/12/2018. Kirau village, Damoh, Madhya Pradesh
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06/12/2018. Govindpura village, Guna, Madhya Pradesh
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07/12/2018. Gadha village, Guna, Madhya Pradesh
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07/12/2018. Nayagao village, Chhattarpur, Madhya Pradesh
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06/12/2018. Beeron village, Chhattarpur, Madhya Pradesh

Rajasthan

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10/12/2018. Baramsar village, Jailsalmer, Rajasthan
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22/12/2018. Parewar village, Jailsalmer, Rajasthan
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13/12/2018. Basanpeer village, Jailsalmer, Rajasthan

Madhya Pradesh

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20/12/2018. Farmer Awareness Camp at Raj Nagar Village, Chhatarpur, Madhya Pradesh
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06/12/2018. Chirola Village, Guna, Madhya Pradesh.
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13/12/2018. Jaisinghpura Village, Guna, Madhya Pradesh.
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06/12/2018. Khiriya Village, Damoh, Madhya Pradesh.
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06/12/2018. Imlai Village, Damoh, Madhya Pradesh.
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19/12/2018. Bagmau Village, Chhatarpur, Madhya Pradesh.

Rajasthan

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25/12/2018. Myajlar Village, Jaisalmer, Rajasthan.
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15/12/2018. Kanoi Village, Jaisalmer, Rajasthan.
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13/12/2018. Chhatrel Village, Jaisalmer, Rajasthan.

Madhya Pradesh

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25/12/2018. Sadwa Village, Chhatarpur District, Madhya Pradesh
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27/12/2018. Hatawaha Village, Chhatarpur District, Madhya Pradesh
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26/12/2018. Imlai Village, Damoh District, Madhya Pradesh

Rajasthan

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29/12/2018. Seuwa Village, Jaisalmer, Rajasthan

Field Activation Report

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