One single thing that takes us closer to our vision is our set of values -
(SEED) Sensitivity, Excellence, Ethics and Dynamism.
We will build our business on empathy and an inherent understanding of both our
internal and external customers’ needs.
We will always strive to offer innovative products and services and endeavour to set new benchmarks to do things better each time.
We will honour our commitments and be transparent in our dealings with all our stakeholders.
We will be pro-active with a "can do" approach.
To make our vision a reality, we are committed to sow the SEED of our values and nurture it daily. Our ethical approach and high levels of integrity enable us to 'continue the tradition of trust' we have inherited from our parent company HDFC Ltd.
We ensure that it reflects in every task we perform, every decision we take. It helps us to work as a team towards creating and sustaining value for all our stakeholders, namely Customers, Business Partners, Re-insurers, Share-holders and most importantly, Employees.